Project No. 9
Bing’s Bao Buns
Project Scope:
+ Logo & Brand Identity
+ Collateral & Merchandise Design
+ Digital Menu Templates
A Local Flavor
Bing's is a restaurant that started in a home kitchen and grew to feed a community. The two owners are passionate cooks who want to bring a foreign flavor to a local community with their handmade bao buns, dim sum, and Korean style cooked meats.
Sweet n Simple
Bing’s food is handmade with quality ingredients, and is all about delicious simplicity. Like their food, we kept the branding sweet and simple, bold but friendly and playful with cat logo, chunky sans serifs, and icon style.
Bing’s has a unique way of communicating with their customers; they serve to friends, family and their small community mostly through word of mouth and social media. Each Monday, they put the week’s menu up on Instagram, so I created a menu template for the owners to use easily and still comply with brand standards.
