Project No. 3
Cook’s Flavoring Co.
Design Scope
+ Logos & Brand Refresh
+ Packaging [10 Vanilla & 36 Flavorings, 15 SKU variations each]
+ Photography Direction, Planning & Styling
“A 100 year family legacy of vanilla”
Cook's is a 100-year family legacy of high quality vanilla extract and flavorings. They have hundreds of individual products, yet still work directly with growers to source some of the finest vanilla in the world. We were honored to work with two generations of this family-run business on an updating and reimagining of their brand. We helped to visually re-tell the story of their handcrafted product, balanced with their scalable wholesale production capabilities, all rooted in the story of their grandfather's original vision.
Thirty Six Flavors
Yep, count em. In addition to the dreamy Madagascar collage, we created thirty six unique engravings for each of Cook’s flavoring extracts. Each illustration features a botanical collage celebrating the organic source or facsimile. Every collage needed to live subtly in the background of all packaging sizes (numbering in the hundreds) as well as bring texture and life to the website.
Single Origin Specialties
Over 100 years, Cook’s has built some amazing relationships with vanilla bean sources all over the world. To showcase the unique flavors of each country, we created a special additional label system with distinctive vintage travel inspired engravings.
Credits
Logos, branding, and all designs completed while working as a part of Makers & Allies creative team— art directed by David Jang and Clint Darby. Studio photoshoots styled and directed by myself and shot by Rebecca Peloquin.