Project No. 4
Templeton Distillery
Project Scope:
+ Logos and Branding
+ Packaging Design
+ Photography and Videography
+ Social Media Strategy & Curation
+ Advertising, Marketing Design, and Brand Extensions
Small Town, Strong Spirit.
Crafting whiskey that respects the past, yet is inspired by the future, Templeton Distillery captures the essence of a small town with a strong spirit. With over 100 years of history in their hometown of Templeton, Iowa, their story is one built on the shared experiences of their community. Since 2006, Templeton has been leading the American Rye revolution, but as they concluded construction on their new, state-of-the-art distillery, the goal was to find a way to not only share where Templeton comes from, but where it's headed. Every good revival has its way of bringing history into the now. We worked closely with the Templeton team to breathe new life into the brand, tell their story of a rye revival, and share their town's deeply rooted history and love of their craft.
Respecting the past, yet inspired by the future…
Inspired by the rich history of Templeton whiskey (dating back to bootlegging days in Iowa), we created a design system to pay homage to the roots of the brand, yet allow for growth in a new generation of whiskey lovers. Logos, labels, even custom glass bottles were all inspired by months of historical and modern day research. In the bottle creation alone, we considered everything from the way the color of the liquid shone in the glass, to the custom shape of the neck and shoulders, to the cork pop and pouring experience— the details matter.
More than a package:
In creating a system of Point of Sale and merchandising assets, our primary goal was to create assets that allowed the new package to shine. From shippers that double as a branded floor displays to informative sales & trade tools, these functional and clearly branded pieces compliment the new package rather than compete and help to complete the brand experience.
Photo & Video
The production of photo and video assets allowed us to marry our redeveloped brand strategy with the newly designed package – showing, rather than telling, consumers, trade, and media what the new brand stood for and how it fit in market. Via a fiery late night videoshoot, meticulously crafted composite studio photography, and a raucous, "embrace the mud" lifestyle shoot, we were able to plan, execute, and deliver on a vision to truly bring this brand to life.
Credits
All designs completed while working as a part of Makers & Allies creative team— print design was art directed by David Jang and Clint Darby, photo and video directed by Andrew Layman and Adam Terpening.
